When Knowledge Network's Patrick Avery asked, "Is Twitter No Longer Cool?" he was referring to a Nielson Online poll that seemed to indicate that Twitter might have a user retention problem, despite huge surges in new membership.
While it may be that many users sign up and then quit quickly, and that others are flocking to newer social media as Twitter becomes too big to be "cool" to technorati, many businesses are trying to determine where Twitter fits into their communication strategy.
Some organizations are looking to harness the power of social media (Twitter, Facebook, etc.) as a business tool (or to determine if it has such power), and others are looking to manage how employees use social networking sites while at work. It's probably safe to say that most are looking into professional as well as personal use as it relates to business. This is where things can get tricky; no one wants to reinvent the wheel when it comes to creating rules for proper (and effective) social media use.
If you are looking for a way to benefit from Twitter while keeping use appropriate and effective, you came to the right place. To assist IT decision-makers in crafting policies for Twitter use, Knowledge Network partners have uploaded many templates to help you, from a variety of business contexts.
Take a look at the handy Twitter policy templates below; download what might work for you, and modify away to meet your needs. Be sure to let us know what you think of these templates and what you'd like to see added to our growing list of Twitter-related documents and tools.
More from the Knowledge Network and IT Business Edge on Twitter, other social media
Five Best Practices on Social Media Use (slideshow)
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