CEO Tips for Success, Avoiding Failure

Patrick Avery

In a recent blog post, IT Business Edge's Rob Enderle shares with readers some of his thoughts on why CEOs fail. Here are a few of his theories:


Failure to Prioritize. Unlike a typical manager, a CEO has to focus on employees, customers and investors -- in that order. If employees are properly motivated, they take care of the customers, and if the customers are satisfied, the financial performance of the company is more assured and the investors are happy.


Excessive Complexity. One of the best lessons this decade is Apple, which went from a failing company to the top company in the technology segment. The CEO, Steve Jobs, dramatically reduced the complexity of the firm and integrated marketing.


Failure to Step up to the Job. The jump to CEO is unlike any other because the breadth of the job significantly exceeds any other in the company. CEOs have to learn about the aspects of the company they don't understand well and they need to make sure they have trusted advisors to fill their experience and education gaps.


Current or future CEOs looking for advice on leading a business can take a look at some of the IT leadership book excerpts available in the Knowledge Network.


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