Book Excerpt Reveals 'Innovation's Seven Deadly Sins'

John Storts
Slide Show

Nine Great Innovations, Opportunities and Challenges for 2012

A volatile 2012 is expected with pockets of great innovation, opportunity and new successes, as well as challenges.

While "the seven deadly sins" usually refers to the biblical code-of-conduct prohibitions, author and Innosight Asia-Pacific managing director Scott D. Anthony employs them in a unique way to the problems that stifle innovation within organizations in his "The Little Black Book of Innovation: How it Works, How to Do It."


The sins - pride, sloth, gluttony, lust, envy, wrath and greed - are used as a "framework to highlight the innovator's most common mistakes" so you can avoid them:

  • Pride is defined as "forcing your view onto the marketplace." The remedy: "Take an exteral viewpoint to make sure you understand how the customer measures quality."
  • Sloth is defined as "having innovation efforts slow to a crawl." The solution? Work harder: "Release your inner Edison ('genius is 1 percent inspiration and 99 perspiration')."
  • Gluttony is defined as "suffering from the curse of abundance; leads to overly slow, overly linear innovation efforts." Anthony's prescription? "Embrace selective scarcity - constrain resources in the early stages of innovation to enable creativity.


As for Lust, you'll have to download the chapter excerpt here in our IT Downloads library. Hint: It's not what you think. Or is it?

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