B2B E-Commerce Looks More Like B2C Everyday
Technology trends such as personalization and SEO are increasingly part of the B2B e-commerce mix.
If you read The New York Times' article "The Dirty Little Secrets of Search," then you learned an abject lesson in how search engine optimization should not be done. If you haven't read it, I highly recommend it. It takes a look at how companies (or companies hired by other companies) employ shady, "black hat" techniques to boost their page ranks in Google searches. While these techniques aren't technically illegal, they are considered cheating in the SEO world, and they can result in Google damning a site's page rank to the bottom of the pile of search results.
If you want to develop an SEO strategy that avoids underhanded tactics and won't attract the ire of Google, check out our excerpt from "Search Engine Optimization for Dummies." This excerpt shows you how to plan your strategy and covers:
Use these tips and recommendations from the Dummies series to make sure you are wearing the white hat when approaching SEO.