Social Media: Where's the Strategy?
While corporate participation in social media is increasing, many companies still do not have a strategic plan for its use.
If you're in charge of developing and providing training programs, whether in a traditional or virtual classroom, social media tools can provide an additional opportunity to engage with learners, foster collaboration and enhance the training experience.
In "Social Media for Trainers: Techniques for Enhancing and Extending Learning," Jane Bozarth gives an overview of social tools such as Facebook, Twitter, Flickr, wikis and blogs with the goal of increasing the value and reach of training courses. We recently added an excerpt from her book to IT Downloads that describes how to leverage Facebook features and applications to create and deliver training content.
"Facebook and Other Communities" takes a look at the advantages and disadvantages of using Facebook, LinkedIn and Ning to provide training and interact with participants, with particular emphasis on Facebook's ease-of-use and multimedia capabilities. Bozarth tells you how to get started by setting up a profile, create groups, post documents, host discussions and build a learning community using Facebook.