Viacom Demands 100,000 Clips to Be Pulled from YouTube


We'd say that Mark Cuban must be feeling a little vindicated this morning, but we don't imagine that the outspoken entrepreneur ever felt that impugned, to begin with, after saying last fall that only a "moron" would buy YouTube.


Media giant Viacom upped the ante in its copyright feud with YouTube, demanding that it remove 100,000 clips from the video sharing service that have generated more than 1 billion video streams. A BizReports article says Viacom has grown impatient for the "audio fingerprinting" technology that YouTube parent Google has promised as a way to red-flag and notify copyright holders when their content is uploaded without authorization.


When Google bought YouTube, several industry "experts" said they assumed that Google would find a way around the copyright problems. Aside from the promise of fairly advanced content filtering -- and nobody has gone wrong betting on Google's tech chops yet -- we've never been able to see a way around users' basic disregard for copyright. It's almost dogma, albeit misguided.


YouTube released a statement that essentially says Viacom will be missing out on YouTube's massive audience. That may be true in the short term, but audiences are more than willing to switch networks or sites for content they enjoy, and there's no reason big media companies can't replicate YouTube's tech -- there are already handfuls of knockoffs in the video-sharing space.

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