Trickle-Down Macronomics -- Nope


In the wave of post-Jobs decompression over the MacBook Air, its $1,800 price tag and implausibly short battery life, I found this post at ZDNet most entertaining.


The bloggers contend, via the headline, that folks who are complaining that the new machine isn't particularly usable or affordable -- they use the phrase "populist Mac fans," which strikes my Neanderthal, PC-user self as odd -- are "dumb."


See, the MacBook Air isn't for the rabidly loyal user base for Apple's pricey but darn slick tech. It's really a part of Mac's ongoing push to get into the enterprise.


Here's how it works. The highest-level executives will want to have the devices as a power statement in board meetings, and because they want them, Macs will trickle down to the rest of the enterprise.


Forget all that stuff about applications running in OS-agnostic browser windows and runtimes, or that pesky virtualization business, or even the fact that Macs can credibly run both Windows and the Macs OS at the client end -- probably the most compelling argument for business.


Nope, executive fashion will make it happen, say the bloggers.


I say if Mac showoffs in board rooms drove corporate adoption, Jobs would already be staring at 30 percent market share.


Don't get me wrong -- Mac is making headway in big shops, due in no small part to frustrations with Vista and advances on the server side, where it has always been undervalued.


But with the MacBook Air, it seems that Jobs & Co. are seeing how far they can stretch their iPod/iPhone cache to charge premium prices for nifty consumer tech. Since that's the sector where Apple makes its money, it would be kind of dumb to blow your MacWorld mojo on anything else.

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