This post doesn't have much to do with technology (except for smartphone cameras, I suppose), but everything to do with the way buyers view value, or more accurately, a really good bargain.
Here is a snapshot taken today of the lines outside the White Castle restaurant a couple of blocks from our home office at IT Business Edge.
A lot of folks around here really like White Castle; the site you're looking at has been home to the hamburger joint since 1928, so we are definitely old-school when it comes to mini-burgers. But today's lines were driven by a special promotion to mark the planned expansion of the restaurant to coincide with a spate of downtown development, including a new sports arena.
The promotion? 5 cent White Castle burgers (the original price), with a limit of 10.
By my estimation, that's a total possible savings of about $4 on lunch.
So you're looking at a crowd of people, most of whom work in professional offices in the area, who are willing to stand in line for a hour or more to save $4 on fast food that they can have literally any time, any day.
People love a bargain, sometimes more than they love real value.
What does this mean for you as a technology purchaser? Nothing much, except perhaps as a cautionary note when evaluating the inevitable price break you'll be offered the next time you tell a vendor you are considering a change. That price break may look good on the surface, but a careful evaluation of the cost/benefits of sticking with the vendor will likely show that the deal is not sweet enough -- particularly if you were sincerely ready to eat the inherent cost of change to get away from a problem with a tech or service.
Sales are always a way to get you to spend more money in the long run, whether it's with a burger joint or a CRM provider. The sale may be a great starting or high point, but in a long-term product or vendor relationship, that's true only if you are going to find real value.
I'll resist the urge to make a pun about the indigestion caused by rash purchasing decisions.
But I couldn't resist the urge to post that snapshot. Isn't that nuts?