Google/YouTube and Video Search: Is the Largest Network Enough?

Ken-Hardin

In the wake of the Google/YouTube deal, the Wall Street Journal has published a smart piece on exactly how competitors will try to tackle the new behemoth in what's expected to be the booming online video search market.

 

In short, search capabilities -- not just hosting and browsing -- will make all the difference.

 

AOL is working on technologies to search the audio tracks in hosted video to add better context to its search capabilities. MetaCafe, another video hosting service, employs a digital stamp to eliminate duplicates from the files it hosts. Some folks are even playing around with facial recognition software, The Journal reports.

 

Analysts continue to give a general thumbs up to Google's massive acquisition. One of the smarter pieces we've seen is an interview at The Motley Fool with David Vise, a well-known commentator on all things Google.

 

Vise says that other Internet players, such as Yahoo (he flatly says that Microsoft doesn't even deserve to be mentioned in this conversation), will be hurting in the wake of the deal; more conventional media players like Time Warner, and even Madison Avenue, will simply have to adjust their models to address the disruptive Google effect.


 

But the comment we found most illuminating came from a Forrester analyst in The Journal article, who says that video search will almost certainly evolve to encompass all available media, not just that hosted on an individual service, as is now the case.

 

Of course, nobody does Internet-wide search better than Google. But then, why did it need to buy another video hosting service for $1.65 billion?



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