Apple Is a For-Profit Company -- Cope


When reading our blogger Don Tennant's post about how he's, shall we say, displeased with a lot of what he is hearing about Apple's corporate culture, I was reminded of the reaction of a dear friend of mine, a very talented photographer, a while back when he quickly borrowed my Windows XP machine to check his Web mail (or some such banal task).


"Wow," he said. "This is pretty much like a Mac."


Well, yeah. What do you expect, command-line prompts and 8.5-inch dual floppies? Jobs and Gates both boosted the "windows" interface metaphor from the same place-since Windows 95, Macs and PCs have worked pretty much the same way.


I'm sure some Mac enthusiasts would argue about how much more user-friendly their Airbook is, etc., etc. OK, whatever, that's clearly subjective, so no point arguing. They also might tell you how much more secure the MacOS is than Windows, which is true in the same way that Sweden is more secure than the United States. Not getting attacked is a great way of staying secure.


(Oh, please, please call me a hit-whore.)


Long story short: All computers are insecure. And frankly, the OS is among the least of your security problems when it comes to actually running a business.


Another long story short-all large corporations are secretive and do stuff that would make a lot of us, including Don, uncomfortable. Tragic as it is, a suicide by an employee who has let key corporate information slip outside the company is not unheard of, particularly in many high-pressure work cultures around the globe. And lots of companies will get rough with journalists who get too nosy.


I guess the outrage over this last flash with Apple is that Apple is so INCREDIBLY good at marketing itself as something other than it is-namely, a big, profit-driven corporation that keeps secrets and tells its customers exactly what it wants them to know. That lets it present a pretty routine rollout of a product no one's really clamoring for as a big deal.


People tend to get their hackles up when their expectations and assumptions are betrayed -- and Apple is the master of managing expectations and assumptions. Recent events don't mean it's a particularly evil corporation -- it's just not the panacea a lot of folks think it is.

Add Comment      Leave a comment on this blog post

Post a comment





(Maximum characters: 1200). You have 1200 characters left.




Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.