Monster Dives into Facebook's Pool

Susan Hall
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Seven Ways to Use LinkedIn to Mine for Talent

LinkedIn is a veritable goldmine for those looking for potential candidates.

The big job boards have taken a lot of heat as many hiring managers are more successful on niche sites or by using social recruiting. But we've been expecting something new from, which it unveiled over the weekend.


Its new BeKnown application harnesses the popularity of Facebook to allow users to create a "professional social network" that they maintain separately from the family vacation photos. It's naturally being compared to BranchOut, which launched last July and recently closed on $18 million in new financing.


Careerealism has a webinar on using BranchOut here, and will do a live, side-by-side comparison of the two Thursday at 1 p.m. ET. (Repeat sessions are every Thursday.)


The big buzz is about passive recruiting - that recruiters can find you and woo you out of your current cubicle and into some fabulous new job. It allows users to import connections from other sites, such as LinkedIn, Monster and others. This Bersin & Associates post explains that the system will display jobs recommended by your contacts and by the system when you log in. jobs are integrated into the system, so those will be included. The user can apply with a single click and information from BeKnown is automatically submitted. Users can connect with the contacts they download by Twitter or email, and browse jobs posted by them and their second-degree connections.


But Josh Constine at Inside Facebook doesn't see the value in it. He writes:

BeKnown does not let recruiters search for job candidates by parameters such as qualifications or work history unless they're already connected to them. This significantly reduces the service's value to recruiters, which in turn reduces the value of maintaining a profile on the app to users, as there's little chance of being passively recruited.

Users may therefore be better off joining a more populated professional network such as LinkedIn or BranchOut, or browsing job boards than having to rebuild their graph on BeKnown.

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