Two new features at LinkedIn provide ways for its 2 million member companies to get the word out to potential job candidates. The professional social network now allows companies to post status updates, similar to those that individuals now post. Those who follow your company can comment and share your updates, and the site offers analytics to show how broadly your news is being broadcast. The Company Page FAQ is here.
The 500-word updates can be news in print or multimedia form, about the company, employee moves, job opportunities or new products. New hires and promotions will feature prominently on company pages, giving recruiters more insight into who's doing what in which job. Freshbusinessthinking.com quotes Joshua Graff, LinkedIn's director of marketing solutions for Europe, Middle East and Asia, saying:
Marketing has moved away from the world of transactions' toward a world of relationships'; the latter being based on a two-way interchange between the brand and its community. Today's enhancements to our Marketing Solutions portfolio will help brands build even deeper and longer-lasting relationships with them.
Marketingzone.com, however, lists 14 caveats for small businesses, concluding that your company website, blog or Twitter might be a better fit for your needs. Remember that hiring, too, involves selling your company's opportunity and doing so in the best light.
The site also will partner with HootSuite, Wildfire, Buddy Media and AKQA with its LinkedIn Certified Developer program. These developers will help companies create custom solutions to drive traffic to manage content and followers, while driving traffic to their websites. The developer program is in a private beta, but it is allowing interested developers to register with the site and links to a page of public information about its platform.