10 Cutting-edge Mobile Application Trends for 2012
Mobile applications will increasingly define the user experience on high-end devices.
It seemed another in a long line of proposed new C-level titles, such as chief customer officer, chief risk officer, chief medical information officer or chief business technology officer. And the letters CMO are already taken by chief marketing officers.
Forrester Research, which has adopted the CBTO title internally, is proposing this mobility officer role as companies delve more deeply in mobile development as a way to engage with customers, partners and employees.
Mobile is one of those things that bites you from behind if you aren't paying attention.
So it makes sense to have someone coordinating the mobile efforts within your organization. It actually recommends creating a 10- to 30-person task force to coordinate these efforts between the business units and IT.
The alternative is to potentially have time wasted and efforts duplicated. One company Forrester interviewed found it was supporting 114 different versions of the BlackBerry operating system. So it sounds like this role would handle both internal and external mobile initiatives.