Social Media: Where's the Strategy?
While corporate participation in social media is increasing, many companies still do not have a strategic plan for its use.
Though it has about 2,000 workers globally now, Facebook's making room for 9,400 workers at the former Menlo Park, Calif., headquarters of Sun Microsystems. But it's also creating a boatload of jobs in its wake.
An article at FINS looks at what it calls the "underlying Facebook economy" where there are jobs to be had as app developers, product developers, data analysts, marketers, PR people and "self-styled social media mavens."
It says that on job-aggregation site SimplyHired, postings with the keyword "Facebook" have grown by 245 percent since July 2009. The site lists 31,000 job openings mentioning Facebook, including 11,000 developer positions and 20,000 non-engineering jobs, but few of those are actually with the social network itself.
It quotes Nick O'Neill, the editor-in-chief of Social Times, a blog that covers social networks, saying:
Facebook determines the grounds on which all these businesses operate and they can make or break businesses with just one change, never mind the size of your business. It's a fairly volatile ecosystem.