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Rob Enderle

Unfiltered Opinion

The real truth about technology and IT

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July 29, 2010

A View from Microsoft's Analyst Meeting

This week I’m at Microsoft’s Financial Analyst Meeting in Redmond, Wash. At these events, companies bring in the financial analysts and hope to convince them that their future is bright in order to... More >

July 27, 2010

Beliefs vs. Facts: Microsoft Cashback and How to Avoid Bad Decisions

I’m on a belief-vs-facts long-term rant that goes back decades. This has been covered in a number of stories lately both in reference to Microsoft and the iPhone and in reference to why we are eas... More >

July 22, 2010

Negotiating a Contract: How to Waste Less Time and Get Better Deals

  Life sometimes seems like one long negotiation. We negotiate allowances and rules with our parents as we grow up, negotiate relationships as we proceed through life and into marriage, negotiat... More >

July 20, 2010

The Day Apple’s Magic Died

One of the reasons Apple stands out competitively is that it sells on the idea of magic. In reality, products like the iPhone have advantages and disadvantages that make them no better than other goo... More >

July 14, 2010

Microsoft vs. Apple: The Vista Comment and Intel Lesson

Yesterday I was watching coverage of the Microsoft’s Worldwide Partner Conference where Kevin Turner, Microsoft’s COO compared Apple’s newest iPhone to Microsoft’s problematic Windows Vista release ... More >

July 13, 2010

The Azure Appliance: Returning to Microsoft's Roots?

This week Microsoft announced its Azure appliance   in partnership with Dell, HP, and Fujitsu. Not doubt these companies also began breathing easier because it had looked like Microsoft was going to... More >

July 8, 2010

Lessons for a Troubled Microsoft: How to Prevent a Meltdown

Microsoft is clearly under a lot of pressure to perform and executive management is attempting to get its arms around the internal problems. From the outside, it doesn’t seem to be going well. In fac... More >

July 6, 2010

The Cisco Tablet: Radically Changing the Corporate Desktop

Cisco announced its own tablet computer last week and put folks on notice that it is aggressively going down the convergence path.  While little is yet known about the device, I think we can connec... More >

July 1, 2010

HP Converged Infrastructure: The Power of Eating Your Own Dogfood

One of the first questions I think everyone should ask any vendor who brings forth a new offering is whether that vendor uses it in-house. I’ve worked for a number of technology companies. Some did a... More >

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