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Rob Enderle

Unfiltered Opinion

The real truth about technology and IT

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Rob Enderle

December 2009

December 31, 2009

The Next Decade for Apple, Google and Microsoft CEOs

  Boy, talk about three companies in vastly different positions in their life cycles. Apple is finishing a rebirth, Google is reaching maturity, and Microsoft seems to be dropping into old age. ... More >

December 29, 2009

Air Travel Security: Is It Time to Start Over?

My grandmother used to tell a story about a not particularly smart lady who put salt instead of sugar in her tea. She then added herbs to the tea to offset the salt, but the tea only got worse. She w... More >

December 28, 2009

Delta Terrorist Showcases Need for Causal Analysis

When I see the lack of causal analysis of travel security policies, which seem to be based on the theory that the more uncomfortable and annoyed the passenger is the safer they are, I wonder about ... More >

December 23, 2009

RIM's Outage a Christmas Present to Google, Microsoft and Maybe Apple

This has been an interesting morning. Instead of chatting about processor stocks this morning as I expected, we took a hard right turn and covered Research in Motion's outage instead. If you missed i... More >

December 22, 2009

Why Yahoo's Year-End Closure Is Stupid

I have two books floating in my head, one tentatively titled “How to be a Great CEO,” and the other “Stupid CEO Tricks.” Unfortunately, I have a lot more material for the second at the moment. Case i... More >

December 17, 2009

Intel vs. Microsoft and Antitrust: Lessons Learned (the Hard Way)

As we exited last decade, Microsoft was under fire from the Department of Justice and took a highly combative stance that it initially carried over into its dealings with the European Union.  After g... More >

December 16, 2009

How to Survive the Thankless CMO Job

Some companies seem to go through chief marketing officers (CMOs) like Tiger Woods goes through girlfriends. I’ve often thought that the first thing a new CMO should do is begin looking for the next ... More >

December 10, 2009

The New Old IBM

  I spent much of this week as the guest of IBM at Watson Research. As an ex-IBM employee, it brought back memories of the way IBM was and allowed me to think about what IBM was becoming. As I s... More >

December 9, 2009

Why CEOs Fail

Of all of the executive levels I’ve studied, CEOs are the most interesting. I was sitting next to a new CEO on the plane this week and we were chatting about what makes a good one and why most fail. ... More >

December 3, 2009

Revisiting the Google vs. Microsoft Fight: Questions Answered

I had enough interesting questions come in on my last post on the battle between Google and Microsoft being stupid that I thought I’d do another post addressing the questions. These questions were ... More >

December 1, 2009

Google vs. Microsoft: Is This a Stupid Fight?

I’m often convinced that most of the battles we see in the technology market are avoidable and largely counterproductive. A stupid fight is one that goes on between two companies that are more natura... More >