Oh look ... It's more patent litigation. That's not surprising, given the litigious times in which we live. But for once the names in the case heading aren't Apple and Google or Samsung.
This time, it's Facebook and Yahoo. According to Reuters, last week, Yahoo filed suit against the social networking juggernaut over 10 different patents that address Web advertising. And I doubt it's a coincidence that the suit came on the heels of Facebook's initial public offering announcement.
As writers Dan Levine and Alexei Oreskovic pointed out:
Only two of the 10 patents at issue are directly related to social networking technology. Most focus on online advertising, including methods for preventing "click fraud," as well as privacy and technology for customizing the information users see on a Web page.
The case is among the first - if not the first - patent suits to address social networking technology. And even though Apple and Google are not involved, some of the same lawyers are. Yahoo's counsel of record is Quinn Emanuel Urquhart & Sullivan, the same firm Google is using in Android-related patent suits.
For its part, Facebook representatives indicated the company is disappointed Yahoo has resorted to litigation given the companies have established partnerships.