Will Open Source Play a Role in Microsoft's New Ad Campaign?

Lora Bentley

Everyone knows Microsoft's image has been suffering for awhile now -- many have referred to the software juggernaut as The Evil Empire, remember. And the lackluster performance of its Windows Vista operating system certainly hasn't helped.


So with the departure of Bill Gates and the turning of a new leaf at Microsoft regarding open source software, the company has decided it's time for an image upgrade. Moreover, company leaders have recruited both Jerry Seinfeld and "The Eternal Sunshine of the Spotless Mind" director Michael Gondry to the effort.


Though no details on the ad campaign have yet been revealed, we do know that it will center around a theme of breaking down barriers and building windows. ZDNet blogger Dana Blankenhorn also surmises that, for once, open source will not be targeted in this series of Microsoft ads. In fact, Blankenhorn says if open source is mentioned at all, it will be in a positive light, with special emphasis on Microsoft's recent contributions to the open source arena.

Add Comment      Leave a comment on this blog post
Aug 23, 2008 6:20 AM David Gerard David Gerard  says:
There's an obvious comedian Microsoft should have used ... http://notnews.today.com/2008/08/21/30/ Reply

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