Thursday, the White House unveiled its plan for an online privacy bill of rights. Reuters reported the plan calls for seven basic protections for consumers. For instance, consumers would have control over what information companies could collect and would also have the ability to "access and ensure the accuracy" of their own data.
For their part, companies would have to be clear with consumers regarding what information they collect and retain, as well as how it will be used. They will also have to implement stringent privacy and security policies. Failure to do so would result in enforcement action for companies that commit to the standards.
This isn't the first time the idea of an online privacy bill of rights has surfaced in Washington. But Electronic Privacy Information Center Executive Director Marc Rotenberg called the administration's plan, "the clearest articulation of the right to privacy by a U.S. president in history," the story says.
At the same time, online advertising networks have agreed to work with companies like Google, Yahoo and Microsoft to include do-not-track tools in Web browsers, and the Digital Advertising Alliance has committed to work on browser tools with which users can "express their preferences regarding data collection."