Oh, Facebook. Seriously?
In case you missed it earlier this week, Facebook has decided that no other social network can use any part of its name. The company is suing a not-yet-operational network for teachers to share ideas, lesson plans, instructional materials, and access an online gradebook where they can share grades with students' parents.
So why the lawsuit? The Illinois-based site, which is up now for viewing only, is called Teachbook. Facebook argues use of the "book" portion of its name will dilute its trademark or cause confusion over whether Teachbook is affiliated with Facebook, according to Wired.
It's not the first time Facebook has thrown its weight around about the name, apparently. The story says the company recently demanded a new travel site change its name from Placebook to Trip Trace. (Visitors to Placebook.com are automatically re-routed to TripTrace.com.) But Teachbook founders are not going to roll over and play dead. In another Wired piece, Teachbook managing partner Greg Shrader said:
It's a David and Goliath situation. They're throwing bombs at a mosquito. They believe we're going to roll over and in some respect they get to own the term "book."
Rumors have also started to fly that Zuckerberg and company aren't going to stop at companies with "book" in their names. Companies with "face" in their names may also be targets. Like a coworker said this morning, I'd like to see Facebook try to take on FaceTime in court. I don't think it would be pretty.