Want to Wake up a Boring Financial Report? Try YouTube

Lora Bentley

It's a given that Google-owned YouTube is all the rage among consumers, but the copyright, privacy and security concerns it presents -- not to mention the drain on employee productivity -- has made many a corporate exec wary of the video-sharing site.


So I did a double-take when I saw this CFO.com piece, which reports that some high-profile public companies are opting to use video to give their shareholder communications a little more pizazz.


The the move makes sense, though -- especially considering the majority of shareholders will soon be those who grew up reading their news on the Web, texting rather than passing notes in class, and sending e-mail rather than buying postage stamps. CFO.com quotes one observer this way:

In five years, a printed annual report will be a collector's item.

Add the fact that accounting firms are pressing the SEC to move to electronic financial reporting, and you have an even stronger case that the trend will only grow.

Add Comment      Leave a comment on this blog post
Jul 12, 2007 6:00 AM inetTV inetTV  says:
Not only this, but also current books' digests, and activity reports, is inetTV (www.inetTV.gr) starts to yet do.One picture is the same as 100 words. One movie is as 100 pictures. It's true. Reply

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