Rocket Lawyer Gives SMBs Legal Help, Peace of Mind

Lora Bentley

As technology advances and high-speed Internet access becomes more widely available, more services for which we used to have to travel to brick-and-mortar businesses are finding their way into the cloud. Research doesn't require a library. Shopping (even for groceries) doesn't mean a trip to the store. You can even watch a movie or see your therapist via the Web these days.


It shouldn't be surprising, then, that small businesses can leverage the Internet to get the kind of legal help that in the past was only available to big businesses with deep pockets. I first wrote about Rocket Lawyer last fall, explaining how small businesses could use the service to create needed legal documents and track compliance and governance issues at a fraction of the cost of traditional legal services.



Now the company has added another dimension to its offerings in Rocket Lawyer On Call. As Charley Moore, founder and chairman, told me this week, with Rocket Lawyer On Call, businesses get not only access to all the things a Rocket Lawyer membership provides, but they also have an attorney "on speed dial ... [to] consult at any time."


The company has negotiated flat fees for many common legal services that businesses need, Moore explained, and other services are offered at 40 percent off the lawyer's normal rates. What's more, Rocket Lawyer On Call members can have any legal documents reviewed by the attorney at no additional cost.


The new service evolved after a user survey revealed that almost half the businesses that used Rocket Lawyer had legal issues they needed to resolve within a few months. Moore said:

Even as small businesses become more complex, the Internet is a great way for [them] to get access to the type of legal help that only big businesses have had in the past. One of the scariest things for a small business is being served with process ... There's a lot of peace of mind in knowing exactly where you can turn when that happens.

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