Privacy appears to be the name of the game-for today, at least. According to The New York Times, targeted advertising is in privacy advocates' sights again, this time because of a particular process called "personalized retargeting or remarketing."
Though it's not a new concept, retargeting reaches a level of personalization that advertisers love, but many consumers find unnerving. In fact, my coworker pointed me to the article with the note, "Cue creepy music..."
Here's how The New York Times explains the process:
[W]hen a person visits an e-commerce site and looks at say, ...a satchel on eBags.com, a cookie is placed into that person's browser, linking it with the handbag. When that person... visits another site, the system creates an ad for that very purse.
One customer said her experience with an online diet program resulted in ads for the service "following her around" even after she no longer used the service. "It makes me feel fat," she said.
Though a group of congressmen has announced an intent to introduce online privacy legislation, nothing beyond barebones proposals has emerged at this point.