Redmond Pulls the Plug on 'Get the Facts' Web Site

Lora Bentley

An interesting tidbit from today: Microsoft has abandoned its controversial "Get the Facts" Web site. Part of an advertising campaign presumably designed to catch the attention of those considering Linux servers and convince them not to switch, the site presented information on servers from other platforms juxtaposed with information on Microsoft servers.


In its place, Redmond will launch a "less confrontrational" site simply called "Compare." According to

Ryan Gavin, Microsoft's director of platform strategy, said that customers had increasingly asked for credible third-party information from other clients and industry experts, as well as Microsoft's perspective on platform decisions.

The story doesn't say so, but I would guess the move is another element of Microsoft's efforts to make nice with its open source partners. Linux supporters blamed the campaign for helping to perpetuate the perception that Linux servers are harder or more complex to manage. And as the marketing director from server management systems provider Levanta told IT Business Edge last year in an interview, Debunking the Linux Management Myth, they worked to change that:

...[D]espite the phenomenal quarter-over-quarter growth of Linux, Microsoft's tactics were clearly having an effect on the feelings of the "SME street." Levanta felt that this perception didn't represent the current state of the art in Linux itself or Linux management and it was time for a fresher set of data that would engender a more even-handed debate.

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