Google's acquisition of DoubleClick not long ago made news in part because many considered the buy a Microsoft "takeaway" of sorts. As ITBE's Kachina Dunn reminded readers, however, Microsoft could have made its own bid for the online advertising leader and didn't.
Instead, Microsoft went after -- and won -- the next best thing: aQuantive. The company is an interesting acquisition for Microsoft, but that's not what Computerworld's Rodney Gedda is focusing on this morning.
Gedda wonders exactly how the two companies will integrate their IT, especially given that some of aQuantive's businesses boast extensive use of open source software. Atlas, for instance, uses Linux, Apache, MySQL and Solaris. Though the extent of the company's "open source deployments is unclear," Gedda surmises that the aQuantive purchase could be Microsoft's biggest investment yet in open source.