Microsoft Stays in Chinese Search Market, Out of Google's Fight

Lora Bentley

Google may be threatening to pull out of China, or to stop censoring its Chinese servers to protest the human rights abuses that happen there, and the United States might decide to bring China's censorship before the World Trade Organization as an unfair barrier to international trade. But Microsoft is staying put and staying the course in China.


Reuters reports that the chairman of Microsoft's Asia-Pacific R&D group, Zhang Yaqin, said:

Regardless of whether or not Google stays, we will aggressively promote our search and cloud computing (in China).

Where Google holds 31.3 percent of the search market in China, Microsoft is just a "bit player," according to Reuters, but the company has "high hopes" for Bing, a version of which has been operating in China since June.


Like Baidu and (and until recently, Google), Microsoft must comply with Chinese laws requiring censorship of certain material, such as pornography and sensitive political subjects. But it may run into problems if Sen. Dick Durbin, D-Ill., has his way. The senator plans to sponsor legislation that would fine or otherwise penalize U.S. companies doing business overseas that fail to uphold basic human rights.

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