Computerworld reported Monday that the launch of Apple's Mac OS X Leopard operating system outperformed the launch of the operating system's previous version, known as Tiger. The data comes from NPD Group, which gathered figures from both "brick-and-mortar" and online retailers. The details, according to Computerworld:
[U]nit sales of Leopard, formally known as Mac OS X 10.5, were up 20.5 percent over predecessor Tiger's (Mac OS X 10.4), when both versions' first-month numbers were compared. Leopard's revenue was up even more: 32.8 percent higher than Tiger's.
Writer Gregg Keizer says the difference in sales came from two things -- an increase in the number of Apple stores selling the OS, and the fact that Leopard launched in November, a big month for consumer sales. rather than in March, when Tiger appeared. NPD analyst Chris Swenson, who is quoted in the story, notes:
They're moving a lot of volume through their stores. I guess there's something to be said for pushy sales reps talking up the operating system.
The revenue increase, on the other hand, stems from the fact that few retailers ran specials or gave discounts on Leopard during the launch. The same was not true with Tiger. Moreover, as Keizer points out, the number of Family Packs (five licenses) Apple sold with Leopard went up compared with Tiger's number.