From regulatory compliance to corporate governance structure, everyone is involved
While I use Linux at work, so I didn't even have the option, most companies don't allow you to install software yourself. Since Silverlight hasn't become a ubiquitous plugin, they are limiting themselves. Not that I'm a fan of Flash either. I believe we're still having issues at work with an up to day 64bit Linux version (it may have been finally released, but we have additional slowness of only using vendor approved code that then has to be tested with our setup).
Topic: Microsoft
Microsoft has cornered software market with its Windows product line and associated apps
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Open Source Enterprise Software, Rich Media, Windows
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By far, most people value short term convenience over long term freedom. The DNC's choice of Silverlight is simply a reflection of this dreary reality.