Top 10 Privacy Issues for 2011
Social media and location-based technologies top the list of concerns.
Microsoft has gotten a jump on the "Do Not Track" requirements that appear to be on the horizon for online advertisers, according to The New York Times.
The new iteration of the company's browser-Internet Explorer 9, due out next year-will enable users to limit the ability of third parties to track their browsing habits.
In a blog post, Microsoft's VP for Internet Explorer, Dean Hachamovitch, explained that "tracking protection," will be an opt-in feature that will allow users to block "many types" of tracking. Users will also be able to create tracking protection lists, which he says:
contain web addresses that the browser will visit (or "call") only if the consumer visits them directly by clicking on a link or typing their address. By limiting the calls to these websites and resources from other web pages, the TPL limits the information these other sites can collect.
Hachamovitch says the IE team applied the principles outlined in the Federal Trade Commission's recent report regarding online privacy to create the means by which users can take more control over the access third parties have to their browsing habits. He explained:
We designed this functionality as a good start to enable consumer choice and protection from potential tracking. We provide a tool in the browser, and consumers choose how to use it.