Governments Still Have a Way to Go with Social Networking

Lora Bentley

Social networking in the corporate environment has been one of my favorite blog subjects lately. Since the concept of corporate social media policies is still evolving, there is always something new to write about. And usually the people involved in developing the policies are excited about what they're doing and more than willing to talk about the issues that come up.


Government social networking, however, is something of a different animal. In the 40-plus posts I've written in the last year that address social networking, only about eight of them deal with government use of social networking technology. (That number goes up a bit when you add those posts discussing government regulation of social networking, but that's another post for another day.)


Unless you work for the British government, where the Department of Business Innovation and Skills has developed a 20-page template for leveraging Twitter to get government messages out, social networking in a government context is still a rather foreign concept.


In the U.S., the State of Utah issued a social networking policy in October 2009. North Carolina announced one just this week.


On the military side, the U.S. Marines at first banned social media. The Air Force, on the other hand, says, "Don't fight it."


Just as businesses have to decide where and how to draw the social networking line for their employees, so must government agencies. And as a recent piece at indicates, for some it works. Others decide they'd rather not go that route -- for now, anyway.

Add Comment      Leave a comment on this blog post
Mar 3, 2010 5:08 AM Fred Abramson Fred Abramson  says:

Like you, I write quite extensively about social networking policies. I am wondering if you have any thoughts regarding any specific issues governmental agencies should address.


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