Social networking in the corporate environment has been one of my favorite blog subjects lately. Since the concept of corporate social media policies is still evolving, there is always something new to write about. And usually the people involved in developing the policies are excited about what they're doing and more than willing to talk about the issues that come up.
Government social networking, however, is something of a different animal. In the 40-plus posts I've written in the last year that address social networking, only about eight of them deal with government use of social networking technology. (That number goes up a bit when you add those posts discussing government regulation of social networking, but that's another post for another day.)
Unless you work for the British government, where the Department of Business Innovation and Skills has developed a 20-page template for leveraging Twitter to get government messages out, social networking in a government context is still a rather foreign concept.
Just as businesses have to decide where and how to draw the social networking line for their employees, so must government agencies. And as a recent piece at Governing.com indicates, for some it works. Others decide they'd rather not go that route -- for now, anyway.