Google announced the arrival of its newest brainchild today -- and it's not a mobile phone. Instead, it's the Open Handset Alliance. The group, consisting of 33 wireless service providers and handset manufacturers, will work toward building a vendor-neutral software stack that can run on "thousands" of mobile phones.
According to MercuryNews.com, "every piece of software you need to build a cell phone" will be made available under an open source license, and it will not carry the Google brand. Instead, the company hopes to expose more people to its Internet advertising. The more phones the software is on, the more successful Google will be, the story says.
Phones built with the new software will reportedly be available later in 2008.
Tech Talk's Dean Takahashi says the idea is a good one:
The cell phone industry is the latest that needs to go through the same evolution that the computer business has been through. You should be able to get cheap, standardized hardware and software.