Google Moves Further into Social Network Space

Lora Bentley
Slide Show

Check out highlights from Lora's poll of industry experts on the topic of online security.

How interesting... Google CEO Eric Schmidt, of all people, is on the record with a prediction that many people will change their names to get away from their online pasts.


Citing The Wall Street Journal, BBC News reports:

Mr Schmidt said: "I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time... I mean we really have to think about these things as a society."

What he says is true. Many observers have said the same thing for years now. It's one of my favorite discussion topics. But it's odd that Schmidt would say so while Google continues to capitalize on all that information. Besides its online advertising program, the search giant is also making its way into social media.


Orkut has been around for awhile, and who can forget the Google Buzz launch earlier this year -- complete with complaints, last minute fixes and lawsuits? Now, in addition to Buzz, Google's social-media portfolio also boasts Slide and Jambool. They aren't social networks in their own right, but the companies provide games and virtual currency, respectively, that can be used in social networks, according to BBC News.


Obviously, despite Schmidt's misgivings about the future of society, Google's not going anywhere. Now, Schmidt says, the company knows "roughly who you are...who your friends are... and what you care about." But in the future, the company will collect even more information about its users.


Are you ready?

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