Google Hong Kong Gets a New Logo

Lora Bentley
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Will Google Take a Stand in China?


In the latest Google vs. China news, Google's Hong Kong site got a new logo over the weekend. And unlike the company's 24-hour name change to Topeka, this is no April Fool's joke.


BusinessWeek reports the logo on the Hong Kong site has changed from "Gu Ge" to "Zhongguo." The former is the Chinese translation of "Google." The latter is "Google China" in Chinese.


Though a Beijing-based Google spokesperson could not comment on the change, other observers had plenty to say. "They stopped, so they don't really need to have Gu Ge' anymore," Jeremy Goldkorn, the founder of, told BusinessWeek. "It's kind of symbolic..."


Symbolic because "Gu Ge" has represented Google's presence in the communist country since it arrived in 2006.

Add Comment      Leave a comment on this blog post
Oct 13, 2010 4:11 AM Sammy Miller Sammy Miller  says:

I may not wonder why there are several times that a known company would suddenly change their logo, say take for example Google and taking GAP as the latest yet if we may analyze this time both design professionals or not had gave positive an even negative criticism about the recent GAP logo redesign.  Many says that even if the new design had been a genuine re brand attempt, I am sure that  Gap would happily have us believe that it was a well planned stroke of viral marketing. Without much in the way of fanfare or announcement, a brand new Gap emblem has been revealed. With angry bloggers and branding experts asking why, Gap has backpedaled. Still, will the controversy help flagging sales at Gap? People seem to be unwilling to take out a money to shop at Gap with this new logo.


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