FTC Approves Google's AdMob Acquisition

Lora Bentley

Two days after Google CEO Eric Schmidt vowed to fight for the company's deal to acquire mobile advertising specialist AdMob, the Federal Trade Commission gave the deal a green light.


According to the Associated Press, the FTC approved the deal on Friday, bringing an end to an antitrust inquiry that lasted for at least 6 months. After Apple's purchase of Quattro Wireless signaled its entrance into the space with the iAd program, the FTC's concerns about the Google AdMob deal must have dissipated. The decision to approve was unanimous.


Former FTC special counsel Jeff Shindler told the AP:

The presence of Apple made it hard for the commission to construct a merger challenge that it felt it could win.


The fact that Apple made its own offer for AdMob before Google upped the ante last year adds a touch of irony to the whole situation. The AP reports the approval paves the way for Google to take over the company within weeks.

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