Facebook Sues X-Rated Website to Protect Trademark

Lora Bentley

I hate to say I told you so, but I knew Facebook wasn't through suing over website names. I alluded to the possibility that the company would have a problem with Apple trademarking "FaceTime" for its video calling services, but considering Facebook CEO Mark Zuckerberg and Apple CEO Steve Jobs are on good-enough terms to meet for dinner, that probably won't be an issue.


Facebook does, however, have a problem with an X-rated website known as "Faceporn." The New York Times reported over the weekend that Facebook filed a trademark-infringement lawsuit against the site on Oct. 15, asking the U.S. District Court for the Northern District of California to require Faceporn to give Facebook its Web domain and all revenue.


In court filings, Facebook alleges the X-rated social network "blatantly copied the Facebook logo, site and Wall trademark." As such, the company is suing to prevent dilution of its trademark and brand tarnishment. Facebook's Simon Axten told The New York Times:

We don't believe Faceporn should be able to trade on our name and dilute and tarnish our brand while doing so.

Facebook critics, of course, say trying to claim a trademark on ordinary English words like "face" or "book" is taking things a little too far.

Add Comment      Leave a comment on this blog post
Oct 27, 2010 2:19 AM Christopher Christopher "Domian Transfer" Hofman  says:

Interesting post!

Its funny how domains are not seen as trademarks, but when there is a

domain dispute, its ALWAYS about a trademark infringement.

I know, domains are not trademarks, however its time that trademark

lawyers take them seriously, and include them in their brand

protection recommendations.


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