Top 10 Privacy Issues for 2011
Social media and location-based technologies top the list of concerns.
For the second time in as many weeks, executives from Google and Apple are preparing to testifiy before a Senate committee regarding mobile location data collection. This time, Facebook representatives are joining them.
Mobiledia reports the hearing, led by Sen. Jay Rockefeller (D-W.Va.) will focus on how well the companies explain to users how their location data is collected and used. Further, Rockefeller said lawmakers would consider "the possible role of the federal government in protecting consumers in the mobile marketplace." Companies involved in mobile advertising are expected to lobby against regulation, given it could restrict what appears to be a large and increasing market.
Scrutiny from lawmakers on privacy issues is nothing new to any of the companies involved, but the federal panel may not be as grueling to Facebook right now. The company has been vigorously lobbying its privacy positions with California state lawmakers recently.
Facebook spokesperson Andrew Noyes told Computerworld:
We ... believe SB 242 in its current form is a serious threat both to Facebook's business in California and to meaningful California consumers' choices about use of personal data.