Several observers, including The Consumerist, interpreted a recent change in the social networking site's terms of service to mean that the company owns user-created content and can do whatever it likes with that content into perpetuity. Zuckerberg, however, was quick to reassure users that they own their content. In a blog post, he said simply:
In reality, we wouldn't share your information in a way you wouldn't want. The trust you place in us as a safe place to share information is the most important part of what makes Facebook work.
He admits that the language used in Facebook's terms of service is "overly" formal and that the company needs to do a better job of communicating them in simple terms. But as Forbes' Elizabeth Corcoran points out, if the company is going to revive hopes of an IPO, it's going to have to "dip into" its treasure trove of user information at some point.
Maybe I'm a little old school, but in my view, if users were worried that much about privacy, they wouldn't be putting the information out there in the first place. It's common knowledge that e-mail accounts, social networks and the like can be hacked, so there's a certain level of risk one assumes just by using such Web-based services.