Top 10 Privacy Issues for 2011
Social media and location-based technologies top the list of concerns.
Apple is the latest provider to add a do-not-track element to the latest version of its Web browser, if the reports are true. According to The Wall Street Journal, the tool appeared in a test version of Mac OS X Lion, which is currently available only to developers. It is slated for release in the summer. The tool automatically sends messages to websites and advertisers not to collect information from browsing activity.
Like similar tools offered in Internet Explorer and Firefox, for the feature to work properly, websites and advertisers must agree on how to treat or respond to it. Unfortunately, most major players in the space have yet to reach an agreement. But that doesn't mean it won't eventually come. As I have mentioned before, members of the House of Representatives are working on legislation that would make a do-not-track mechanism mandatory.
Though Google is the only browser provider that has not built do-not-track straight into the browser, Chrome developers have provided an extension that will add do-not-track protections. So Google's not ignoring the trend altogether. What's more, users who browse with Chrome are more likely to customize their experiences with plug-ins and extensions anyway. That's how the Chrome experience has been from day one.