We've been writing about corporate blogging around here since before we took the leap and launched our own -- everything from setting up a corporate blog policy, to measuring your blog's value, to blogger ethics. Unless you've taken Nicholas Carr's advice to heart, chances are a blog in some form will be in your company's future -- if, of course, you don't already have one.
One of the first questions you'll have to answer after deciding to launch a blog in the first place is which blogging software to use. If that's where you find yourself, Six Apart has just provided another open source option (in addition to WordPress and LifeType and others). This week the company released its Movable Type software.
What sets the program apart, according to a Computer Business Review article, is that it is installed directly on the user's servers, rather than hosted by a third party like Google's Blogger or Six Apart's personal blogging platform, TypePad. An installed platform, the story says, is more easily used for an "official" company blog. Not to mention that it's also more easily controlled and/or customized when it's on your own servers as well.