Amazon should have seen it coming.
The online retailer has been touting its coming Android Appstore - a collection of mobile applications for devices running the Android operating system - since early this year. Last week, writers for Androidnews.de happened upon a sneak peek of the store and its pricing.
At the same time, Apple was filing a lawsuit in the U.S. District Court for the Northern District of California, alleging that Amazon's use of the term violates Apple's trademark and asking the court to enjoin Amazon from using it. The Wall Street Journal quotes the complaint as follows:
Consumers of mobile software downloads are likely to be confused as to whether Amazon's mobile software download service is sponsored or approved by Apple.
The fact that Amazon's use of the term has different spacing and capitalization - "Appstore" as opposed to "App Store" - is not enough of a differentiator for Apple. Neither is Apple concerned that the validity of its trademark is currently in dispute before the Trademark Trial and Appeal Board.