Though not many business types are fond of paperwork, it gets an especially negative reaction from sales people. After all, the more time you spend filing reports, the less time you have for schmoozing prospects and making pitches.
Is it any wonder, then, that these folks are clamoring for mobile CRM? Companies using it, like health care equipment maker Huntleigh Technology, seem highly satisfied with the results. Frost & Sullivan has called it a "competitive requirement."
To date, however, mobile CRM hasn't gotten much traction in the market. A key problem, says Beagle Research Group's Denis Pombriant in a recent destinationCRM.com article, is that vendors tried to give users a platform that could hold "a lifetime's worth of data" -- when all they really wanted was a small subset of information that was most relevant to their current activities.
Pombriant offers a wish list for mobile CRM that includes synchronization capabilities to facilitate application updates and data push-and-pull; strong security; and interoperability with different operating systems, as Microsoft does not dominate the mobile world as it does the desktop.
Vendors to watch, according to a WebProNew article, include Salesforce.com and Entellium.