Wish List for Mobile CRM

Ann All

Though not many business types are fond of paperwork, it gets an especially negative reaction from sales people. After all, the more time you spend filing reports, the less time you have for schmoozing prospects and making pitches.


Is it any wonder, then, that these folks are clamoring for mobile CRM? Companies using it, like health care equipment maker Huntleigh Technology, seem highly satisfied with the results. Frost & Sullivan has called it a "competitive requirement."


To date, however, mobile CRM hasn't gotten much traction in the market. A key problem, says Beagle Research Group's Denis Pombriant in a recent destinationCRM.com article, is that vendors tried to give users a platform that could hold "a lifetime's worth of data" -- when all they really wanted was a small subset of information that was most relevant to their current activities.


Pombriant offers a wish list for mobile CRM that includes synchronization capabilities to facilitate application updates and data push-and-pull; strong security; and interoperability with different operating systems, as Microsoft does not dominate the mobile world as it does the desktop.


Vendors to watch, according to a WebProNew article, include Salesforce.com and Entellium.

Add Comment      Leave a comment on this blog post
Jun 6, 2007 7:15 AM Dannie Francis Dannie Francis  says:
We release a mobile version running on Windows Mobile and Nokia handphones at the end of June. The product (Sales Manager) is synchronized with Salesforce.com and Sugar CRM. It will also work as a standalone product. Light version giving sales people all the necessary tools to take care of adding new contacts and leads and updating leads, opportunities forecasts and reports. This dramatically reduces the desktop on a phone concept that entellium and Salesforce.com currently offer. The last thing sales people want is a bulky device (desktop on a phone) that s just as cumbersome and time consuming as the desktop. Our research says sales people are more likely to use a sales management device if the update is just a 1 minute task... and has bidirectional server synchronization so the home office always has the latest data at hand. Reply

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