Will SMBs Buy into Facebook?

Ann All

Even as Facebook faces growing heat over its Beacon feature, which essentially turns folks into (possibly unwitting) promoters for the goods and services they purchase, Forbes reports that the site is working hard towin over SMB advertisers.


While attendees at an Interactive Local Media Conference in Los Angeles appeared to buy into the idea of user reviews -- and some SMBs have received business boosts from review-heavy social networking sites such as Yelp -- Facebook apparently sees a need to evangelize its promotional services to SMBs.


Some Facebook advertising options are free, so SMBs seemingly have little to lose by giving them a try. For instance, a restaurant could create a Facebook page populated by reviews, photos and an application for making reservations online. This amounts to "massive amounts of free distribution," a Facebook exec told conference attendees.


Yet, as Forbes points out, businesses still run the risk of offending users by posting their thoughts and photos online. As CIO Insight notes, privacy concerns are prompting Facebook to make some tweaks to its Beacon feature -- which admittedly is far more invasive than a local restaurant posting a picture of someone chowing down on a burrito.

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