When I interview folks, I try to ask the questions I think my readers would pose if they were on the phone with the interviewee. I'm sure I miss the boat a fair amount of the time, leaving readers wondering "Why on earth didn't she ask...?"
For folks who had that reaction to my interview with Ed Moran, Deloitte's director of product innovation, concerning theTribalization of Business study that examined companies' use of social networks and other online communities, I'd suggest they consider attending a free Web briefing from 1 p.m. to 2 p.m. Eastern Daylight Time tomorrow. Presented by Deloitte, along with survey partners Beeline Labs and the Society for New Communication Research, it will no doubt delve into details not included in my interview.
Among the bullet points included in my e-mail invite:
Registration looks pretty painless.