VARs Would Like Bigger Piece of Apple Pie

Ann All

These days we are always within an iPhone's throw of a story about Apple's rising fortunes. Apple was copping considerable buzz even before the much-hyped device was introduced and prompted people (at least one person, anyway) to do crazy things like pay $305 for an iPhone shopping bag on eBay.


Just last month, we blogged about Apple's increasing sales of Macs, both desktop and laptop versions. The trend was especially pronounced in the SMB market, according to AMI-Partners. Further, says the research firm, SMBs are more likely than their larger counterparts to consider Apple. (Perhaps because they haven't written as many checks to Gates & Co.)


A possible snag in this scenario is Apple's relative lack of support for resellers, which is discussed in a recent CRN story. The same problem plagues Google, another company which has struggled to create the same kind of goodwill with business that it enjoys with consumers.


In particular, VARs like one quoted in the CRN article would like more advice from Apple on integrating its products into heterogeneous tech environments.

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