Tibbr 3.0 Marries Enterprise, Social Technologies

Ann All
Slide Show

Execs Weigh in on Collaboration

End users are looking to IT for tools that will help them increase productivity across what in many cases are sharply reduced work forces, but execs are expressing distrust of collaboration tools.

When Marilyn Monroe married playwright Arthur Miller in 1956, few thought the relationship between the sexy bombshell and the intellectual would last. (And of course, it didn't.)


Some skeptics may believe the combination of existing enterprise systems and social technologies will suffer a similar fate. It's hard to make marriages between sexy and staid work. Still, that doesn't keep people from trying. In the enterprise, I believe pairing social technologies with business process management will increase the odds of success.


Earlier this year, wowed by some product demonstrations from BPM software providers Appian and Tibco, I trotted out some hyperbole borrowed from former music critic Jon Landau and said enterprise collaboration's future would be closely tied to BPM. After all, thanks to its focus on end-to-end processes, BPM already employs a more horizontal approach to enterprise activities than most other applications. And many companies have already integrated BPM into their existing legacy applications.


I'm obviously not the only one who thinks so. In its first four months, 20 companies with a presence in 25 countries have signed up to use tibbr, Tibco's collaboration software, which I wrote about in February. I just saw a Tibco webcast that contains two pretty compelling customer testimonies, both of which illustrated the benefit of being able to quickly tap the appropriate enterprise expertise, often a tough task at large global companies with dispersed work forces.


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