Alignment, staffing and culture are often more critical than software and apps
Topic: Business Culture
Topic: Internal Governance
Social sites have hard boundaries and are even harder to understand. It lends to a lot of uncomfortable situations in the work place. A good rule of thumb is to have rules for yourself and keep them all across the board for everyone. Or create a work only account and this may fix all of your problems.
Topic: Social Networks
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Speaking from a Gen-Y perspective, I would completely understand if an employer had a set of social media guidelines. In fact, I think all companies ought to acknowledge social media exists. I feel some of them think, "Oh we don't have anything to do with Facebook; we're B2B." Or, "Twitter isn't for us."
But the fact remains that the employees of that company might be on social media. So the employer should embrace that idea and accept it. Heavy regulation is intrusive, but I think we'll see
as Gen-Y becomes fully integrated into the workforcemore and more people will be okay with erasing the digital divide between "work" and "social."Gen-Xers and Boomers might struggle with the "awkwardness" you mention in the article because they have never had social media and work separate: There was work. And then social media came along. And they joined. And they were still at work.
But Gen-Y has grown up with social media. We're used to having employers do a Google Search for our names before responding to a resume submission. For us, social media came along while we were in school. Our online image is even more important than our physical image. We understand that fully. As we continue to enter the workforce, we'll be more accepting to any guidelines imposed by employers because we get the relationship. It was part of our upbringing.
- Eric Leist
Social Media Team Leader, TalentCulture