Newsletters Welcome, Guest Log In | Register

Business of Tech

Alignment, staffing and culture are often more critical than software and apps

About this Blogger RSS

Subscribe

Sign up now and get the best business technology insights direct to your inbox.

  • Daily Edge
  • CTO Edge Update
  • Business Tools & Templates
  • Aligning IT & Business Goals
  • Maximizing IT Investments

0

Social Networks: How Niche Do You Wanna Be?

Posted by Ann All Aug 26, 2008 3:06:38 PM

Andy Warhol once said that "in the future, everyone will be world-famous for 15 minutes." And that was before YouTube.

 

A modern twist on that statement could be that "in no time at all, everyone will have their own social network."

 

New York Times blogger Vindu Goel spotlights a site called Burnt Marshmallows, a social network for Canadian campers, somewhat snarkily implying that there are too darned many niche interest sites.

 

Burnt Marshmallows was built using Ning, a kind of an amazing platform that I mentioned back in September in my own post about the proliferation of social networks. As I noted then, just about every site that wants to engage users is adding at least some social features.

 

I also commented on the growing trend of Facebook-shy companies building their own internal networks. Even with internal networks, there are sometimes questions of just how niche they should be. Employees only? Partners and suppliers, too? Maybe even customers? Internal or external, if you go too niche, aren't you just limiting your exposure to new ideas, one of the ostensible purposes of social networks?

 

As an aside, I feel for Vindu Goel over the comments following his post. I suspect he was just tossing off what he saw as a quick, funny post, much as I did when I urged people who'd consider quitting their jobs over a lack of Facebook access to grow up, punks.

 

As with my post, many of those commenting on Goel's piece seemed to read more into it than he likely intended. He is accused of assailing the broader Internet community, scrappy start-ups and human creativity. Predictably, several folks promote their own sites, and a couple of readers veer off on a tangent about his use of the phrase "exponential growth." Just another day in the blogosphere.

Add a comment Leave a comment on this blog post.

There are no comments on this post

Lowering Your IT Costs with Oracle Database 11g Release 2

This white paper identifies the key capabilities a database management solution needs to successfully deliver more information with higher quality of service, make more efficient use of IT budgets, and reduce the risk of change in data centers.

Software Forum: Information On Demand Virtual Experience

This interactive virtual forum presents leading IT experts providing the insights you need to turn your information into a strategic driver for innovation, business optimization and competitive differentiation.

Information Management

Tools, tips and solutions to help you manage your data more efficiently to tackle today's challenging economic environment.

Data Center Management

Indispensable technologies and best practices to maintain your organization's most valuable asset.

Data Management Solutions

Data management and storage solutions, tips and best practices to improve the scalability, reliability, and accessability of your data.

Security SaaS Solutions

Hosted security solutions that not only protect your data, but reduce your security management TCO, as well.

ITIL V3 Foundation - Complete Certification Kit

Enhance your IT career by getting your ITIL Foundation Certificate. It's fast and easy with this complete resource. The 186-page eBook and companion online training course is guaranteed to help you pass the ITIL exam.

Learn more >

The IT Service Catalog Management Toolkit

Bridge the it-business gap once and for all! A well documented IT services catalog is the conduit for IT services to the rest of the company.

Learn more >