Social Networking Bubbling to the Top, Says Futurologist

Ann All

Though being "in a bubble" has long implied that one is cut off from the world -- and has become a bit of a joke besides, thanks to an awful 1976 TV movie starring John Travolta and an hilarious "Seinfeld" episode -- a BT futurologist predicts that "digital bubble" devices could become a key part of the next stage of social networking.


In an interview with, futurologist Ian Pearson (whose job title we covet) says that folks will wear devices to "radiate their Web presence" and connect with people who share their interests. While we aren't sure we'd be interested in routinely opening ourselves up to interaction with passersby -- even those who ostensibly share our interests -- it seems like a natural for "closed loop" events like conferences.


The top challenge with such a device, says Pearson, will be ensuring wearers can avoid unwanted attention. (Gee, it's almost as if he could read our mind. Maybe that's how he got his job.) This could be a pretty big hurdle, considering the privacy concerns associated with such relatively innocuous devices as cell phones.


Pearson also predicts a more prominent presence for virtual content in the real world, creating what he calls an "augmented reality." The example cited in is a "dual architecture" for buildings that could broadcast information such as the names of businesses located within.


Hmmm, sounds like old-fashioned signage to us. But we're not a futurist.

Add Comment      Leave a comment on this blog post
Jul 18, 2007 3:27 AM barry rutherford barry rutherford  says:
With the number of people one seas in all social situation chatting on molblie the empasis has become on chatting on the mbile where the personcan be anywhere in the world. I think this will only increase... Reply
Jul 18, 2007 4:42 AM Rick Rick  says:
I cant wait to see how the hacker community will use this to their advantage... I am sure that we will then have to learn new meanings to the term burst your bubble"... Reply
Jul 19, 2007 3:29 AM Khizar Murad Rather Khizar Murad Rather  says:
this is the future of cellular industry Reply
Jul 19, 2007 9:53 AM Steve F. Steve F.  says:
Double-edged sword...gaining larger, worldwide audience while losing touch with surroundings. Like an episode of "The Twilight Zone". Reply
Aug 13, 2007 7:29 AM NakedBiff NakedBiff  says:
I would also like that job title!Part of this resonates (for me) with what's happening in Sao Paolo - no visual pollution. If businesses broadcast what goes on inside there would be no need for all the gaudy and polluting signage that has come to dominate the skyline.~biff~ Reply

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