SMBs Shouldn't Fear BI

Ann All

As we've blogged before, SMBs are just as interested in business intelligence as their larger counterparts. And some experts think that the flurry of acquisitions under way in the BI sector will create new opportunities for vendors with BI products geared toward SMBs, such as Microsoft and QlikTech.


Keeping that in mind, we found this article, which relates five relevant points about BI for SMBs, to be especially an especially timely read. It also shoots down some common BI myths.


For instance, while some SMBs probably shy away from BI because they think it will require a hefty investment, the article's first point mentions the relatively inexpensive option of servers preconfigured with BI software and even mentions a product by name and price (IBM's Balanced Warehouse C Class, starting at $15,000).


Several of the other points offer success stories of SMBs using BI software, such as an 80-store retail chain that feeds information gathered at point-of-sale terminals into a BI system so that it can tweak its sales promotions.


We especially like the idea of using information from POS terminals, which can generate all kinds of valuable sales data. In August, we blogged about a British retailer's plans to begin administering short customer surveys at the POS.

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