SMBs Blur Line Between Consumer, Business IT

Ann All

SMBs appear to be at the forefront of the consumerization of IT, if nothing else because their IT needs are closer to those of the consumer market than most enterprises.


So not suprisingly, many of the same tech firms that are targeting the SMB market are also going after consumers. According to a recent Computerworld New Zealand article, Cisco and EMC are leading the way. In fact, Cisco's CEO says that targeting the consumer market is one of the company's four tenets for future growth.


January's Consumer Electronics Show in Las Vegas included a number of products that were also suitable for SMBs, including Buffalo Technology's TeraStation Pro II, a network-attached storage (NAS) device, and Packet8 VoIP and videophone services, which are sold at Cingular stores.


The trend works both ways. Just as companies that traditionally market to businesses are now selling to consumers, so consumer retailers are beefing up their business offerings. Two examples: CompUSA, which has several SMB-oriented partnerships with Microsoft, and Best Buy, which bought a services firm that caters to SMBs.

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